After a thorough brand audit executed with the help of Scale Agency we defined the pillars of the brand identity. Marketing Amazing is dynamic, youthful, creative, quality and professional.
To achieve this, the final logo redesign uses dynamic, upward pointing & sharp shapes with a daring, digital-first, vibrant purple colour & flowing gradient. The "M+A" initials and a mountain range also appear in the logo, making it feel adventurous and clever.