The app's main demographic are 20-40 y/o women who are looking for an appealing, customizable moodboarding app. The shapes, colours & typography target this aesthetic look and feel.
The logo features a spark design, which symbolises sparks of ideas & inspirations that users might discover while using the app. Aesthetic and hand-rendered fonts help convey the brand's inviting & quality nature, while the popping orange colour helps it stand out from the crowd.